Privacy.

Short version: this website measures how it is used and nothing else about you, and the product stores what it needs to run your account securely, bill you correctly, hand your agent its video back and improve the service.

circ is made and run by Circ Technologies, LLC, which is responsible for the records this page describes.

This website

There is product analytics on this site. It is PostHog, and it records which pages you open, what you click, and a replay of your visit as a reconstruction of the page. We read it to find out where this site is confusing or broken. It is not advertising, there is no ad pixel and no advertising cookie, and nothing is sold or shared for marketing.

Two things are deliberately kept out of it. Your API key is never recorded, on the page that shows it or anywhere else, and every value you type into a field is masked before the replay is stored. The two typefaces are still served from this domain rather than a font CDN, so loading a page here does not announce your visit to a font provider.

Cookies: analytics, plus one more if you sign in. The analytics cookie is how a visit is recognised as one visit rather than several. The sign-in cookie keeps you signed in and lets the sign-in itself complete safely; reading these pages does not set it, it goes to nobody else, and signing out clears it.

Browsers that send Global Privacy Control or Do Not Track are not exempted from the analytics yet, and there is no consent banner. Both are open, and both are on the list below.

The product

When your agent calls circ, these are the records that exist:

• Your email address, from the payment or from the Google or GitHub account you signed in with. It is kept from the moment you sign in, even if you stop before paying or connecting an agent, and circ may email you there about your account or about circ. Ask and those emails stop. It is what identifies the account, and it is the only thing about you circ asks for. Those providers also hand over the name on the account; circ does not ask for it, use it, or show it anywhere.
• Verification information used to confirm your account and keep the service secure, which may include information from third-party sources.
• Your API key, plus the credit balance and free-tier flags attached to it, and any tokens an agent of yours holds. Tokens are stored hashed, so a copy of that table is worth nothing on its own.
• What you send to make an ad: the reference ad URL, your offer text, the approved lock, and any product images you attach.
• A production record for each ad: what was made, the format and length it was made in, when it was made, and what making it cost, kept so circ can deliver the ad, support it, and answer questions about it afterwards.
• Your approvals: the script, the cast and the take you approved, the price you approved for each ad and for any additional work you requested, and the answers you gave while it was being made. They are kept as the record of what you agreed to and what circ was asked to do.
• Billing records: your plan, the credits spent, the price charged for each delivered ad and for any additional work you requested, the receipts and invoices, and what you have been charged in total. These are kept as billing history.
• Daily counts of remixes and orders per key, which is how the rate caps work.
• Revision notes, kept word for word. When you ask for a change, that sentence is what the next version is built from, so it is stored as you wrote it.
• Your conversations with circ, including the messages sent to circ on your behalf and circ's replies. We keep them and may review them, including with automated tools, and use them to operate, support and improve the service and to develop and train circ's models.
• Ad results, only if you send or connect them. Spend, impressions, clicks and conversions for the ads circ made for you, one row per ad per account per day. Nothing arrives unless your agent reports it, or you connect an ad account, which circ then reads once a day.
• An ad-account connection, only if you make one. What the ad platform issues when you connect (its access token, and the account's name and number) is encrypted before it is written down. circ uses it to read results for the ads it made for you, and, only when you ask, to place one of those ads in that account, paused, for you to turn on. Disconnecting deletes it.

Google user data. circ's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

There is no advertising profile, no cross-site identifier, and nothing is sold or shared for marketing.

Who else touches it

To make your ad, we share the material you give us, including your reference ad, your offer and any files you add, with third-party service providers that carry out steps of the work, including generating video, voice and images, reviewing the result, and supplying licensed footage. Payment details are handled by our payment processor and never reach circ's servers. Hosting runs on a third-party platform, and the website analytics described above are stored by PostHog on ours.

We also work with third-party service providers to verify accounts, operate and secure the service, understand who uses it, and detect and prevent fraud, abuse and misuse. For these purposes we may combine the information you give us with information from other sources, and we may use automated tools to review account activity and messages sent to circ.

How long it is kept

Finished videos are kept. They are not regenerable: making the same ad twice does not produce the same film. So circ does not delete the one you approved. Its receipt, its plan and your revision notes are kept with it, and job records persist as billing history.

What does get deleted is the working material: the raw clips, the takes that were rejected and the frames the review models looked at. Those are cleared about two weeks after a job finishes.

Conversations with circ are kept until you ask us to delete them.

Ask, and everything tied to your account is deleted, including jobs, videos, notes, conversations with circ, any results you sent and any ad-account connection. Write to the address below. Deletion does not undo improvements to circ's models and its library of ad formats already made from your material, which never include your brand or any real person's likeness.

Training and improving circ

We may use what you give circ, including your conversations with circ, reference ads, offers, scripts, notes, files and feedback, to develop, train and improve circ's models and services, including the shared library of ad formats that circ draws on when it makes ads for its customers. Your finished ads are not used to train models.

Two kinds of material are kept out of that and stay private to your account: your brand, meaning your business and product names, logos, products and the claims you make about them, and the face, voice or other likeness of any real person in what you give us. We use them only to make and deliver your ads, and they are never shown to another customer or used in another customer's ad.

Your results are different. If you send them, circ learns only patterns across many advertisers, like "a blunt opening beats a friendly one in this category", with no one advertiser identifiable in them. Your spend, your cost per acquisition and your winning ad are yours; they are never shown to another customer, and never used as an example.

Reaching a human

Write to support@circ.sh for deletion, questions, or anything this page does not answer.