Terms.
circ turns a proven ad and your offer into a finished direct-response video ad. You are billed for your plan when you subscribe. Each ad has a set price that you approve before any work begins, and it is charged only when the ad is delivered.
These terms are an agreement between you and Circ Technologies, LLC, which makes and runs circ.
What you are paying for
Operator, Studio, Max, and Agency are subscriptions. Your plan fee is charged when you subscribe and renews monthly or yearly, according to the billing period you choose, until you cancel. The plan includes credits each month. You can cancel through Billing in your account, which opens Stripe's billing portal. Cancellation takes effect at the end of your current paid billing period. You can use your plan and its included credits until then; cancelling does not trigger a partial refund for that period.
For each ad, you are paying for the finished ad. An ad circ delivers is a finished, on-spec video file with the receipt that documents how it was made and checked. Every ad is reviewed before delivery.
How an ad is charged
Set price. Each ad has a set price in credits, determined by the kind of ad you choose, its length and its footage, such as sharper footage or a longer ad. circ shows you that price before any work begins. Nothing is spent on the ad until you approve it, and your approval authorizes circ to charge that price when the ad is delivered.
When you are charged. When an ad starts, credits equal to its price are set aside from your balance. The price is charged only when the ad is delivered. If circ cannot deliver the ad, or you end it before it is delivered, nothing is charged and the credits set aside are released to your balance.
Redos you ask for. If you ask circ to make part of an ad again, such as a new shot, a new reading of the voiceover or a new take of the presenter, each new attempt has a set price that circ shows you before it begins, and nothing is done until you approve it. Declining a take at review and asking for a new one is such a request. Approved redos are set aside and charged together with the ad when it is delivered, and are not charged if it is not. An attempt that fails on circ's side, or one circ chooses to make on its own, is never charged to you.
Changes after delivery. One round of changes to a delivered ad is included in its price. It covers changes that can be made from the material already made. A change that needs new footage or a new reading is a redo, priced as above. Each additional round is an add-on at its set price, which circ shows you before the round begins and which is set aside and charged in the same way as an ad.
Price changes. circ's prices may change from time to time. A change never applies to an ad that has already started.
What circ guarantees, and what it does not
For ads circ delivers, circ guarantees production readiness: the ad is finished, on-spec for the format you asked for, and reviewed against the checks in your receipt. circ does not promise that every ad it starts will be delivered; an ad that is not delivered is not charged, as described above. circ does not guarantee media performance. Nothing here is a promise about clicks, conversions, cost per acquisition, or platform approval. Ad platforms apply their own policies and can reject or disable any creative for reasons outside circ's control.
What you are responsible for
- Rights to what you send. Reference ads, product images, brand assets, and offer claims are yours to use. Do not send material you do not have the rights to, including the right to grant the license below and the consent of any real person whose face or voice appears in it.
- The claims in your offer. circ writes to the offer you provide. Whether that offer is legal and substantiated in your vertical is on you, especially in regulated categories.
- Where the ad runs. Compliance with each platform's advertising policies is yours once the file is delivered, including any disclosure described under Dramatizations below.
- Your API key. Anything called with it is billed to you. Rotate it if it leaks.
What circ will not make
Ads that impersonate a real person or business, that make claims a jurisdiction forbids, or that a review gate names as non-compliant for the vertical. A refusal comes with the reasons, and an ad refused before any work begins costs nothing.
Dramatizations
circ may write and produce ads in which a person speaks in the first person about a personal experience or result. These portrayals are dramatizations. Ad platforms and applicable laws may require such an ad to carry a disclosure, for example that it is a dramatization, and may require that any result it describes be substantiated. Adding any disclosure a platform or law requires, and making sure the ad complies wherever you run it, is your responsibility.
Your material
You grant Circ Technologies, LLC a non-exclusive, worldwide, royalty-free license to use the material you provide, including reference ads, offers, scripts, notes, files, messages and feedback, to make and deliver your ads and to operate, develop and improve circ, including its models and its shared library of ad formats.
That license to improve circ does not cover two kinds of material, which circ uses only to make and deliver your ads and keeps private to your account:
- Your brand: your business and product names, logos, products and product images, and the claims you make about them.
- Your likeness material: the face, voice or other likeness of any real person that appears in material you provide, and any avatar made from it.
Ownership
You own the finished ads circ delivers to you, and the material you send stays yours, subject to the license above. circ retains its software, its review process, its models and its library of ad formats.
Limits
circ uses rate limits and daily limits to keep the service fair and to prevent abuse, and may set or change them at any time. Service is provided as-is while in pilot, without an uptime commitment.